Afends Hemp

It’s a tough break to take a fun-as-hell product - a beer brewed with hemp - and have to, ahem, blunt its edges. The law stipulates the label on any hemp product for consumption shalt not contain an image of any part of the hemp plant other than seed, make reference to any psychoactive effect or include the word cannabis, marijuana or any words with similar meaning. After several knockbacks on our Hemp IPA label, Afends and Young Henrys commissioned artist SUDS to create his playful FUN POLICE graphic - a cheeky dig at the endless regulator hoops we jumped through that still manages to colour within the lines. After all, a sick picture’s worth a thousand different words for weed